After a few researches, i finally found what i was looking for regarding the New Trends in the Spa & Wellness Industry. I have decided to add this page into the blog because is always important to be aware and updated with what’s going on around us. It’s also a fantastic way to realise how advanced or how behind we are when comparing to the other countries.
I found this interesting Forecast at the Spafinder Wellness 365 and decided to not literally copy/paste the articles but to grab the main points of each of the trends. The blog’s images do not belong to Spa Finder.
You can find the full article at:
Let’s dig in:
Top 10 Global Spa and Wellness Trends Forecast
The 2015 Spa & Wellness Trends Forecast is developed by a team of research analysts, editors and industry experts, and is based on ongoing surveys of the 20,000-plus spa, wellness and beauty providers in the Spafinder Wellness 365 Network, thousands of travel agents and hundreds of thousands of consumers—as well as interviews with industry leaders and extensive analysis of current market research.
“Our goal when researching and writing our annual Top 10 Global Spa & Wellness Trends Forecast is to provide the insight and information companies in the wellness industry will need to make sound decisions in the year ahead—and help businesses, consumers and the media understand how economic, cultural and social shifts will impact not only our industry, but also people’s lives”.
Each year themes emerge, and this year (2015), we discovered that in a world overwhelmed by technology, there is a search for simplicity; as well, a harkening back to lost, healthier ways of living. Read on to discover the boost in meditative “Forest Bathing” experiences and more retreats where trees and silence take luxury “Beyond the Stars.” New master-planned “Wellness Communities & Cities” offer “front porch” values like growing one’s food and knowing your neighbors. And in trends like “My Fitness. My Tribe. My Life,” we see how social fitness will continue to transform the very ways people live, socialize, dress and travel by answering basic human needs for true community in an age of loneliness.
In the global quest for the authentic and indigenous, the trends take an unexpected turn, with wellness traditions from Islamic worlds ascending, and food and beauty ingredients from regions like the Middle East and Africa set to grab headlines. And one trend would be unthinkable just years ago: the wave of medical/recreational marijuana legalization across the U.S. (and soon in Uruguay and likely other global regions) means cannabis is getting a “wellness makeover,” with new spa, beauty, travel and yoga connections.
Forest Bathing mindfulness meets Nature
The term “forest bathing” has nothing to do with water, and is more than just a poetic way of describing a “walk in the woods,” something humans have, of course, been doing for five million years (if never less so than today). The Japanese government coined the term in 1982, a translation of “shinrin-yoku,” which literally means “taking in the forest atmosphere.”
Take a walk in the forest.
Gentle, guided walks that support well-being through sensory immersion in forests and other naturally healing environments.
This Japanese concept revolves around a deceptively simple practice: quietly walking and exploring, with a mind deliberately intent on – and all senses keenly open to – every sound, scent, color and “feel” of the forest, in all its buzzing bio-diversity. With forest bathing (and the increasingly expert-led “forest therapy,” or shinrin-ryoho), mindfulness meets nature, and the goal is to “bathe” every physical cell and your entire psyche in the forest’s essence.
No power hiking needed here; you just wander slowly, breathe deeply and mindfully, and stop and experience whatever catches your soul – whether drinking in the fragrance of that little wildflower, or really feeling the texture of that birch bark.
Poetic? Pleasurable? Yes. But it’s the science behind the practice that’s now taking forest bathing global, as a growing mountain of evidence indicates there’s strong medicine for human bodies and brains that a forest uniquely dispenses.
Go to a Forest. Walk slowly. Breathe. Open all your senses.
This is the healing way of Shinrin-yoku Forest Therapy,
the medicine of simply being in the forest.
The trends highlights
- Governments and parks developing forest therapy centers/trails – more associationsforming to promote “forest medicine”
- Forest bathing getting refined into “forest therapy” – from certification of specialists to licensing of doctors in “Forest Medicine”
- More doctors prescribing time in forests/nature
- More forest bathing programming at morehigh-profile wellness/spa retreats worldwide
- More extreme in-nature spas/retreats – from wilderness-wellness resorts with chic “nature pod” designs to more naturalist-guided wilderness excursions
Wellness Traditions from the Islamic World
There is no more powerful consumer trend across the developed world than the hunger for all things authentic and indigenous, impacting what we now most want to eat (the latest global “superfoods” and ancient grains), to where we most want to travel (suddenly a far wider, exotic map). It’s why the spa/wellness scene is increasingly a global village, with approaches like Indian Ayurveda and yoga and Traditional Chinese Medicine now embraced worldwide.
Given this massive authentic-experiential trend, it’s puzzling that the world has been unable to “see” just how much the wellness traditions of the wide Islamic world offer–with 1,000+ years of sophisticated, nature-based traditional medical systems and countless beauty solutions and body treatments. And this is a vast “wellness” map that stretches from Middle Eastern countries like Saudi Arabia and the UAE to North African nations like Morocco and Egypt to Sub-Saharan countries like Nigeria and Sudan to Central Asian states like Turkey or Kazakhstan and Southeast Asian nations like Indonesia and Malaysia.
Many people are only familiar with a handful of traditions…a few Middle Eastern super-spices…that Moroccan argan oil in their hair…a Turkish hammam. But we predict that more of the world will experience nutritional, preventative health, beauty and “spa” traditions central to Islamic worlds in 2015 and beyond – even though they might not even know it.
Fuelling the Trend
Hunger for the authentic & indigenous
As globalization and the march of corporate brands creates a generic world, a natural reaction has been a fascination with the real, the unique, the handcrafted, the culturally exotic – and for brands/experiences with an authentic “story.” This will drive an increasingly powerful interest in wellness traditions from every corner of the world – from Bahrain to Bolivia.
Superfood from Middle East & Africa Surging
After winnowing down key examples of nutrition across Islamic cultures in Africa, the Middle East and Asia –where food and medicine are often interchangeable – we then watched the avalanche of global 2015 food trend forecasts roll in. We were amazed. Not only did multiple forecasts10 concur that Middle Eastern, North African and Malaysian ingredients were next year’s headline news, but specific ancient grains, spices and fruits identified– from freekeh and fenugreek to teff and turmeric– were splashed across trend-spotters’ lists.
We live in a “foodie” meets wellness-crazed world, but the food-as-medicine traditions from Africa, the Middle East and Malaysia have been under-explored, and the fact that they’re trending is welcome news. And while forecasters necessarily present “hot” ingredients, from baobab fruit to camel’s milk, in piecemeal fashion, one way to conceptualize what’s unfolding is a heightened interest in healthy ingredients from across the wide Islamic worlds.
The new/old Super Grains
Teff: In the quest for the “new quinoa,” the ancient, gluten-free grain teff, long produced from Yemen to East Africa (and now only majorly grown in Ethiopia, where it provides 2/3rds of the nutritional diet), stars on numerous 2015 top food trend lists.11 Leading all grains in calcium, and high in protein, iron, amino acids and fiber, teff is a tiny, sweet, nutty grain moving into sweet and savory dishes of all kinds – from cereals to salads.
Freekeh: This fantastically named, quinoa- contesting, Middle Eastern super-grain is made from green wheat, roasted to give it a smoky flavor, packed with protein and fiber, more trendy kitchens are using it as a rice or couscous substitute.
Medicinal plants & Spices
Turmeric: Ever since health experts revealed this spice rack staple to be a powerful anti-inflammatory and antioxidant, it’s been a trending culinary ingredient globally. And it’s still making its way onto 2015 trends lists (“bitter” flavors are hot). In Indonesia turmeric has been the cornerstone of the herbal medicine system known as Jamu for 4,000 years, taken daily by tens of millions for myriad health/beauty benefits. What few in the West know is just how big Jamu is becoming as a commercialised, packaged drink in SE Asia (a few products like Sajen Jamu have hit Whole Foods) – and this is a trend that should pick up globally. Spas are taking note of “turmeric power,” for instance at the Four Seasons Toronto (as part of the brand’s new energy-focused treatments) cold-pressed juices including turmeric are delivered to guest rooms daily.
Fenugreek: This ancient, rich in vitamins and minerals, sweet herb/spice/leaf is becoming a trending seasoning. Used in Oman by women as a restorative after childbirth, research indicates that it increases milk production and helps rebalance postpartum hormones.
Other spices surging from the Middle East/north africa: Egyptian Dukkah, a blend of toasted nuts, seeds, coriander and cumin; Za-atar, a mix of sumac, thyme, sesame seeds, oregano and marjoram; and ras el hanout, or the 80-plus-ingredient “Moroccan spice,” used traditionally to boost digestion and vitality.
The trends highlights
- More Middle Eastern,African and Malaysian medicinal plants, spices, ancient grains and fruits becoming the buzzed-about “superfoods” – with ingredients like freekeh, fenugreek, teff, turmeric and harissa already topping multiple global 2015 food trends forecasts
- Ingredients used for both food/medicine AND beauty trend globally: from camel’s milk to blackseed oil to baobob fruit and oil to frankincense
- A global interest in spa treatments beyond
the hammam: from rasul/mud experiences to sand bathing – and even new sand-immersive massage tables that bring Arabic “sand bathing” to any spa
- More Middle Eastern/African spas moving beyond “Asian” menus, to go deeper into indigenous ingredients, medicines, treatments and design
Game-Changing Concept: A destination wellness resort planned for 2017 in Doha, Qatar represents a ground breaking concept: Zulal Destination Spa would be the world’s first destination to immerse guests in the medical/wellbeing traditions from across the Islamic world (combined with modern healthy living practices). This 365-degree program based on traditional Islamic healing would go deep into the medicine, food and nutrition, beauty, massage, aroma, water, movement, purification, balance and energy practices from across 20+ Islamic nations.
Industrial Revolution: Blue Collar Wellness
Experts like Brenda Sillas, senior consulting specialist, human capital practice, with the Willis Group, predict that there will be a worksite wellness boom in the next five years but she acknowledges there are special challenges in industrial settings. “Forward thinking companies like Google and Facebook were among the first to recognize the benefits of creating a wellness environment but most companies have been focused on health assessments, biometric screening and carrot-stick approaches to weight loss or smoking cessation. That is changing,” said Sillas. “We are seeing a new understanding of the role wellness programs can play in maintaining a high-performing workforce–including those that employ workers in construction, manufacturing or transportation settings.”
Sillas noted that wellness specialist is a growing job category, and many companies are recruiting full-time wellness coordinators, who develop and oversee wellness and life enrichment programs and guidelines for best wellness practices, along with other wellness-focused initiatives.
The trends highlights
- Look for more research on the benefits of wellness and fitness modalities for blue-collar workers. There is a large body of research on alternative and wellness therapies but few studies are specifically conducted against a workforce category.
- More companies in industrial, transportation, service and manufacturing sectors will provide wellness activities. This will be a gradual increase.
- There will be more programs, often led by governments, to educate workers on the benefits of wellness modalities.
- Insurance companies and employers will offer more incentives for participation in healthy activities. And they will give employees more choice in fitness options.
- While not categorized as “blue collar, “ police officers and firemen are prime candidates for wellness programs and likely to be affected by the blue-collar wellness wave.
Wellness Homes, Communities & Cities
Aspects of the trend
The most ambitious–at times even mind-blowing– aspect of the trend is entire towns and cities built around the most complete concept of wellness imaginable: from nature and fitness to master- planning social, cultural, medical and educational “health” for every age. With growth happening fastest in Asia and the U.S., and with these communities often built through public-private partnerships, the new wellness towns and cities aim to provide a dramatically healthier living alternative to the drive- everywhere, disconnected suburb or the stress— and pollution-crushed city, where people are increasingly priced (and “spaced”) out.
The trend highlights
- Entire communities being built and branded around a 365-degree concept of wellness
- Baking more “passive” health and wellness features into all the rooms people live in
- Greater market sophistication, with mixed- use hospitality-residence wellness properties designed more smartly
- Greater affordability and accessibility, with wellness-focused building moving beyond the home to all indoor environments
- New global guidelines, like the “Well Building Standard”
- More companies developing products and technology for healthy homes
- Demand becoming more global, with particularly vibrant activity in Asia
Urbanization driving “City oasis” and “Satellite Wellness City” Trends
The world will continue to urbanize at an unprecedented rate (more than half of us now live in cities),8 so humans live in more stressful, polluted environments. And this is fueling demand for both urban residences that are essentially “wellness oases” within, as well as new healthy-living-focused “satellite” cities, where commuting is made easy, but people and families can experience more space, community, nature, outdoor fitness and everything from great schools to farmed food.
Wellness isn’t a tough sell these days. And what could be more logical, after centuries of real estate development too narrowly focused on surface aesthetics and amenities and “curb appeal,” rather than paying more attention to building principles and community designs that could actually help the people that live there experience happier, longer lives.
The wellness living trend finally has real momentum. And it will continue to, with major new wellness cities coming that we couldn’t report on because they haven’t been officially announced. New WELL Building standards will make healthy-for-humans building more understandable and achievable worldwide – further spurring growth. And research on how building elements and community designs actually impact human health will drive growth in the right, science-backed directions. We’re really just starting to understand the ways that interior spaces and communities could be made more “well.” And when concepts that don’t make human sense, won’t make business sense – more innovation is coming.
New technologies and scientific evidence will drive innovation and growth. But much of what is the most healthy about the new wellness communities is that they recall things many have forgotten: like walking to work or school, growing your own food, knowing and caring about neighbors, and young and old living and learning together. A Lake Nona or a Serenbe is hardly a hippie commune, but the principles of true community they’re striving for hearken back to the past…and we’ll see more of that in the future.
My Fitness. My Tribe. My Life.
As trend forecasting becomes trendier—rowing is the new spinning…hot Pilates is the new Bikram…party fitness is the new Zumba—fitness fads of the minute garner deserved attention from the media, wellness influencers and the physically active public. But these persistent hyper headlines warrant some big picture reflection before chasing the latest fads once again. The big story is that the fitness landscape is shifting permanently.
The new and lasting trend is the deep impact of fitness on an individual’s identity and his or her community, and how fitness studios have become the important “third place” for the pursuit of health, happiness and social connection, with lifestyle implications reaching far beyond the workout itself.
The community and social components surrounding fitness offerings – from the abundance of free yoga in the park events to the explosion of neighborhood boot camps, and Pilates, yoga and spin classes– is at the core of how the health-conscious are living their lives today. And this uber-shift is affecting how people dress, what they eat, who their friends are, who is in their professional network, which celebrities they follow, how they spa, how they raise their children, where they vacation, and more.
Given the unprecedented hours people work, and their paradoxically disconnected lives spent in front of screens, fitness studios and classes are becoming the place where increasingly rare human interaction takes place. And loyalty to instructors and relationships with classmates are fulfilling basic human needs to connect. For today’s fitness fanatics, the beating heart of their social circle – their fitness “tribe” – is in many ways, a life-definer.
Aspects of the trend
Engaging in healthy behavior together is habit-forming and by most accounts, far more fun. Gatherings like after-work drinks, all-night clubbing and boozy Sunday brunches have all been encroached upon by socialized fitness. And, while fitness-tracking mobile apps and streaming fitness classes have proliferated, they are by no means a replacement for good, old- fashioned human contact and cheerleading.
The shift towards social fitness is extraordinarily positive – rather than tackle fitness in isolation, people get motivation, feedback, and encouragement from togetherness. And it’s especially helping the young, working woman demographic become empowered and embrace a healthy lifestyle.
The trends highlights
- Fitness has become an aspirational, “total lifestyle” pursuit, impacting who people are friendly with, what they wear, where they travel– even how they parent their children.
- Fitness practices have become the important “third place,” after home and work, for the pursuit of health, happiness and connection, reaching far beyond the workout itself into personal style and leisure. This is more than the latest fitness “fad,” but rather a global cultural shift in how people live.
- Spasofalltypesareuppingtheirgameby offering more boutique fitness weeks, fitness packages and outsourcing their fitness programs to branded yoga, barre and Pilates providers.
- Socialwellnesstourismisontherisewithanexplosion of immersive yoga festivals and fitness retreats.
- Social fitness is becoming more mainstream.
Looking the part: Fitness Fashion
Due to the explosion of social fitness, working out is far more glamorous than ever before—it’s not just that yoga pants are worn like jeans, brands are designing for women who want to express themselves comfortably and creatively. Big name designers like Tory Burch and Stella McCartney, as well up-and- comers dedicated to sexy-cool fitness fashion, are creating collections being worn from the studio to the street. Active wear is suddenly being launched by unexpected brands like boho-chic Free People and Urban Outfitters.
And fitness brands are deep into the fitness fashion game. Zumba-branded harem pants scream Zumba- lover. Pure Barre’s logo-donned headbands and their “new mommy” sticky socks in blue or pink, inspire people to endorse their chosen fitness franchise. Sassy graphic tees labeling oneself a “Spiritual Gangster” (by Carbon38) or plugging one of Crossfit’s many mantras, “Talk Less Lift More,” are letting people make bold statements about fitness-as-their-life.
Travel with the Fitness Tribe
The social fitness boom has bubbled over into the travel industry, illustrating once again how a fitness family becomes life, and influencing where people choose to vacation, and with whom. While there has already been a steady uptick in wellness tourism over the decade (now a $494 billion global industry*), loyalty to boutique fitness offerings has people traveling on fitness-themed retreats with their favorite instructor and class pals.
Another sign of the social wellness tourism phenomenon is the explosion of global yoga festivals.
Moving into the Spa World
The “fitness family” trend is also spilling over into day spas and stay spas in other ways, as they are upping their game by offering more boutique fitness weeks, fitness packages and outsourcing their fitness studios to branded yoga, barre and Pilates providers. This is helping spas attract new customers, along with the local market, as their offerings become more focused on comprehensive, daily wellness rather than mere pampering. The once often isolating, hushed spa experience is getting significantly more social as well, as more spas and hotels re-think facilities and create more playful community spaces for both fitness and spa.
Spa On Arrival (& En Route)
Now, spa treatments and other wellness offerings are being prioritized both en route and on arrival – either to get a head start on relaxation or to kick-start productivity by shaking off travel fatigue. For growing numbers of travelers, a workout or spa experience is becoming the final entry on the travel itinerary – an indispensible post-flight ritual.
We’ve seen this trend play out over the last few years across airports worldwide. First-class lounges have long been offering spa and beauty treatments to help mitigate the discomfort and stress of travel; and for the rest of us, express spas have become de rigueur in departure terminals. More recently, airport operators have seriously expanded and deepened the focus on travelers’ health and wellbeing, with amenities like healthy food, outdoor spaces and fitness areas all contributing to a positive departure.
In the latest twist on this trend, more and more travelers are seeking rejuvenation the moment they reach their destination, whether it’s a self-directed activity (a brisk walk or online yoga class); a specialized workout or spa treatment delivered on arrival either in the room, the hotel spa, or another property in the destination city; and/or a quick post-flight detox with juices and nutritious foods. It’s all about nipping jet lag in the bud and hitting the ground feeling alert, energized and relaxed.
The trend highlights
- Travellers are demanding wellness – in the formof treatments, exercise or just local, natural foods – as they arrive at their destination
- As leisure travel becomes shortened – frequent long weekends versus one long holiday – it’s important to expedite relaxation and spa treatments on arrival do just that
- Consumers want wellness anytime, anywhere and providers are starting to deliver it
- Departing can also trigger a wellness experience as people find wellness options readily available at airports throughout the world
- Delivering spa treatments on arrival is good for business – it puts people immediately into a positive state of mind by giving them something enjoyable to connect with
it does our Bodies Good
What makes spa such a big part of the itinerary for today’s travelers? Our fast-paced world means we all need to hit the ground running, whether it’s for a business meeting, a sporting event, a romantic getaway, or the family holiday. We want our brains and bodies in top form. Put simply, the biggest driver in this trend is our growing awareness of what’s good for our bodies and minds – and the sooner we can achieve those benefits, the better.
In a world where looking and feeling well is the measure of a life best lived, having wellness take the lead when we are coming and going makes perfect sense. Expect to see more spas and fitness studios catering to jet-lagged travelers; more businesses incorporating relaxation techniques to jump start meetings; and spas and fitness facilities becoming as common in airports as newsstands. Spa on arrival has definitely arrived. And fortunately, these days you don’t have to travel far to find it.
Skinny Jeans. Army Brat. It List. These are the gutsy names of new eye shadow colors from some of the world’s biggest cosmetics brands. But as much as big companies have ratcheted up the attitude with their makeup branding, their attempt to connect with consumers’ sense of self will have to compete with the emerging—and fastest-growing trend in beauty: hyper-personalization.
In 2015 we will see a shift from “this color looks good on me” to “this color was made for me,” from “Is this moisturizer the best for my skin type?” to “This moisturizer is perfectly formulated for me.” In every corner of beauty care—from makeup to skincare to fragrance at home and in the spa—we’ll have an increasing opportunity to control and customize our beautifying and self-care experience.
The trend highlights
- Consumers have more ability to control and customize beauty and self-care products
- Demand for custom blends of lip and skin colors, lotions, scrubs and aromatherapy treatments are on the rise
- Industry adapts new technologies to customize products and treatments, from Google Glass to 3D printing
- Increased use of questionnaires and onsite counseling to pre-determine individual “skin identities”
- Advances in genetic analysis identify genetic predispositions that may impact health and beauty– and take hyper-personalization to new levels
Listen to your gut…” Though this is a phrase typically uttered when it comes to following your instincts, it is also one of the hottest trends for 2015 and could be some of the best advice for your overall wellbeing.
The concept of optimal gut health (keeping our digestive systems healthy) will not be a new one to some reading this – our guts have been a focus of many health and wellness professionals for some time now. However, look for “gut reactions” to grow even bigger and more credible in 2015 and beyond as the thirst for knowledge about the gut’s environmental system (technically termed the “microbiome”) picks up more steam. There will be a huge focus on the science of the gut and proving that by altering the make up of our guts, we can take our health and wellness to a new level, improving our immunity and resilience, fighting off serious diseases, reducing our chances for obesity and even facilitating a happy and healthy mind.
Additionally, Dr. Jim Nicolai, author of Integrative Wellness Rules, says that a healthy microbiome allows the immune system to do its job properly and, therefore, makes us more resilient and able to fight off illness and disease. “When our microbiome is healthy, our intestines are able to retain their integrity and work correctly – to put simply, our guts are working for us and not against us,” says Dr. Nicolai.
All of this represents a great opportunity for spa and wellness businesses. We are predicting that cultivating gut health (not to mention the microbiomes in other parts of our bodies – like the skin, the mouth, and even the vagina) will become a mainstream wellness endeavor and there will be significant opportunities for spa and wellness businesses to be a part of this revolution by providing treatments and services or partnering with experts in microbiome health.
The “R” word of choice in the spa industry is no longer “renew,” it’s “resilience” – and it looks like our guts might hold the key.
The how and Why of Guts
The “gut,” essentially the intestinal tract that runs from mouth to anus, is the only organ in the body with its own independent nervous system, an intricate network of 100 million neurons that are embedded in the gut wall. The one-cell bugs that make up the gut are primarily bacteria but there is also yeast, fungus and parasites.
rise of digestive diseases and Food intolerance
A key reason for our interest in gut health can be traced to what appears to be a marked increase in digestive diseases and food intolerances. We all know people with mild to severe food allergies, be it nuts, wheat or dairy. And then there’s a seeming non-stop rise in the proliferation of autoimmune ailments, such as Type 1 Diabetes and ALS; as well as severe digestive track issues, including irritable bowel syndrome and ulcerative colitis. Gut health is a logical means to combat many of these ailments.
A term has taken hold for the cause of these issues: “leaky gut syndrome.” The theory is that an altered or damaged bowel lining allows toxins, microbes, undigested food and even waste to leak into the body causing an immune system reaction that leads to some of these more serious health conditions.
Dr. Nicolai explains, “One of the biggest functions of the microbiome is the barrier it creates between the outside of the gut and the inside of the gut. When you have bad bacteria entering the gut, a kind of toxic invasion, it gets more and more damaged and leaky triggering the immune responses to spike.”
The business and science of the Gut grows
probiotics: To The Gut and Beyond
Promoting healthy bacteria in the body is becoming big business as the steady rise of probiotics products proves. The proliferation of probiotics is set to increase. In fact, Grand View Research reported in November 2014 that the global market for these good little bacteria is set to reach $52 billion by 2020.
Probiotics are also being adopted in other wellness areas, including beauty and vaginal health. As long ago as 2009, the Journal of Clinical Microbiology reported on a bacteria that prevents acne and the American Academy of Dermatologists confirmed the same in 2014. Expect to see probiotics proliferating the beauty aisles in the not too distant future with claims that they can calm your skin just as they calm your gut. There are some first movers (e.g., Burt’s Bees, Clinique, and Epicuren Discovery) on this already – companies that are adding Lactobacillus, a probiotic that is said to treat inflammation, to topical creams with a promise of reducing redness and soothing the skin.
You can find microbiomes in other parts of the body too – not just the gut. The vagina is also host to its own microbiome and there is exploration into how understanding it can take vaginal health to a new level by giving women tools to alter the make up of the microbes in their vagina – leading to less yeast infections but also promising to manage their reproductive health. One such company, Sweet Peach Probiotics, is already being discussed in the media.
Food and diet Fads
What would a gut trend be without trendy foods to ingest? As microbes rise in importance expect fermented foods, like sauerkrauts, kimchi and yogurt, to be the new kale in your life. The process of fermentation is said to imbue our food with probiotics.
Expect to see a rise in diets that promise to heal our guts by removing perceived problematic foods, like gluten, difficult to digest grains, sugars and starches.
Clinique is among the first-movers that are adding Lactobacillus, a probiotic that is said to treat inflammation, to topical creams, with a promise of reducing redness and soothing the skin. Spas around the world are designing programs around this exact concept.
With all this new information comes a much broader awareness of the impact of diet and environment on our health and wellbeing – something that the spa and wellness industry will greatly benefit from, thanks to a wide array of nutritional and diet expertise, as well as its natural focus on detoxification and cleansing.
Research proving how we can effectively change our gut’s environment for the better is still in its infancy – but there’s no denying the tantalizing possibilities of using diet, environment, and probiotics to combat much of what ails us – through our gut–and beyond!
The trend highlights
- Research on the microbiome will help “gut health” become a mainstream wellness concept
- And it can affect the mind. Medical evidence shows that altering the gut bacteria in mice can change them from timid to bold
- “Leaky gut syndrome” can trigger negative immune responses and can be helped with proper gut health
- Probiotics are not just for the tummy…you can find them in beauty products too.
- More spas around the world are incorporating gut health into their spa and wellness offerings – from diets to detox
Beyond the Stars – Luxury redefined
With luxury re-imagined in post-recession leisure travel, we have seen an ever-increasing number of properties whose designs, locations, services and experiences defy superlatives sufficienttodescribethem. Andforthoseluxe,over-the-top hotels, spas and wellness retreats, five stars just aren’t enough and traditional criteria used by the ratings organizations like accommodations, location, dining and service are possibly too limited now that more is at play.
Plus, the ubiquity of “star” assertions in marketing across industries, deserved and undeserved, has served to undermine once-revered distinctions.
Curated recommendations, reviews by astute travel editors and the proliferation of online consumer reviews on websites from Yelp to Trip Advisor are creating new definitions of luxury. And with this shift, the luxury travel industry will be challenged to top itself with even more spectacular offerings and experiences. We see a future where five-star becomes the new baseline, as consumers redefine the stars in their eyes.
The trend highlights
- New hospitality ratings go beyond traditional star rankings as the only measure of quality. Online review sites and social media are upping the ante and creating new definitions of luxury.
- In the years ahead we will see more out-of- the-box spas, hotels, resorts and destinations, as wealthy and discriminating travelers demand experiences far beyond five star ratings.
- Opulent accommodations, award-winning cuisine and outstanding service are just the beginning. The new luxuries are solitude and space.
- “Less is more,” describes a new demand for experiences that are low in impact, high in comfort.
- An insatiable quest for new experiences and exotic locales are the Holy Grail for many travelers.
The ante is upped and luxury is redefined
Luxurious accommodations, superb locations, unusual and varied treatments, fine dining, and other outstanding services, qualifies these properties below for mention, and many are already designated five- star. But we’ve singled them out as examples of what we forecast as a hot trend in years ahead: out-of-the- box luxury and experiences for an industry that keeps raising the bar. Some are recognized for extravagance and service, others for majestic exclusivity and once- in-a-lifetime wellness offerings…and beyond.
Whenever it seems that the limits of spectacular have been reached, another spa, hotel or wellness retreat will set the bar higher. Inspired by discriminating travelers immersed in a digital world, with an appetite for more and better, spa entrepreneurs and their architects, aestheticians, and other creative collaborators will continue to dazzle us with properties deserving of six and seven stars, and great prestige. Perhaps the future will present something extra-terrestrial – literally out of this world.
©2015 Spafinder Wellness, Inc.® All Rights Reserved. Information, data and visuals extracted from this report are to be accompanied by a statement identifying Spafinder Wellness, Inc. as the publisher and source.